Resource Center
All
Guides
Webinars
Reports
Courses
Case Studies
Featured

Webinars
AI & Property Management: A Leadership Perspective
As industry leadership seeks to understand how AI will drive innovation, optimize operations, and redefine resident experiences, we’re seeing both excitement and apprehension.
Join Entrata Chief Technology Officer, Jason Taylor,...


Guides
The Multifamily Guide to Self-Service
Today's renters expect the same ease and convenience from their property management that they find in so many other daily transactions. Easy and accessible self-service tools empower your residents, boosting...

Guides
From Clicks to Keys: Friction-free move-ins and move-outs
If a property has a clunky website or confusing move-in / move-out process, brand reputation suffers. This can lead to lower occupancy, fewer renewals, and bad reviews.
This e-book will walk...


Webinars
Viewpoints: Leading Effective Site Teams with Anne-Marie Niklaus & Sarah Greenough
As the industry adjusts to a dynamic multifamily landscape, management strategies are also evolving. Berger President Anne-Marie Niklaus, Princeton Properties EVP & CMO Sarah Greenough, and Entrata CRO Amanda Fumo...


Guides
Automate Your Way to Peak Efficiency
With so many time-saving automations available, property owners and operators need to answer this question: Are you leveraging AI & other technologies to help your business reach its full potential?
This...




Guides
How to Improve Resident Communication with AI
For most property owners and operators, the headline this year is rising operating costs. As inflation, interest rates, labor costs, and property insurance all increase, multifamily executives need to find...

Guides
Lead Management 101
Today’s renters have high expectations. Once they make a purchase or ask a question, they expect an almost immediate response. And the longer you take to respond, the lower your...


Webinars
Entrata Product Forum: Centralized Leasing
Discover the potential ways centralization can impact your business. This product forum will show you how Entrata developed new and flexible centralized leasing workflows to improve efficiency for your leasing...

Guides
Affordable Housing Best Practices
With a shortage of over 7 million affordable housing units in the United States, we are in the middle of a crisis. To compound the problem, managing properties with HUD,...



Guides
The Paradox of AI
While fraud detection technology is rapidly improving, there’s a stronger tool already available: Artificial Intelligence. But many property owners are hesitant to use AI during the application and approval process...


Guides
The Key to Making Better Business Decisions
Determining demand for your properties is incredibly difficult. So many questions may run through your mind: What will demand look like next year? What markets should I be entering or...

Case Studies
Entrust + Entrata
Discover how Entrust Property Solutions revolutionized property management with Entrata, delivering seamless engagement for prospects and residents.
Founded by industry veterans with a vision for efficiency, Entrust chose Entrata to optimize...


Guides
Generative AI 101
Artificial Intelligence has been used for years in the multifamily industry—think chatbots on leasing websites. And while generative AI's capabilities seem limitless and a bit overwhelming, there are actually a...


Guides
How to Create a Centralization Strategy That Works Best for Your Business
Multifamily companies are implementing centralized leasing, workflows, processes, and communication models to improve both the applicant and resident experience. However the task isn’t easy, and can be complicated by each...

Courses
Entrata Accounting 101
Entrata Accounting 101 is a targeted course
addressing the practical challenges encountered in property management accounting. This course provides a thorough examination of industry pain points, showcasing Entrata’s solutions for...

Webinars
The Future of the Renter Experience with Kellie Hughes and Jake Jarman
As the housing market and broader economy face a period of dynamic change, multifamily is re-examining its own standard practices and discovering that a one-size-fits-all solution simply doesn't exist. This...

Guides
4 Strategies for Making the Most of Your Property’s Utilities
In this guide, you’ll find a few tactics that can help you experience significant utilities savings. Download a free copy to discover:
- How turning over this one process can allow...

Webinars
Your Best Opportunity to Engage Associates with Jen Piccotti & Kara Rice
Here’s the thing: Multifamily operators are responsible for ensuring their site-level teams have the resources they need to work efficiently.
Join Entrata Industry Principal Virginia Love and Jen Piccotti and...

Reports
2024 Report: The New American Dream
In the past, home ownership was considered a primary measure of whether or not someone has achieved the American dream, but that’s no longer the case. A January 2024 survey...



Guides
The Economics of Rent Credit Reporting
In an ever changing rental market, multifamily communities seek innovative ways to stand out. This e-book highlights the impact of reporting on-time rent payments, benefiting both renters and property owners....

Guides
AI & the Multifamily Industry
While AI is still relatively new to our day-to-day processes, its potential impact on the multifamily industry (and beyond) should not be underestimated. Operators are leaning on this technology to...


Guides
16 Ways to Generate Ancillary Revenue
If you aren’t getting extra revenue from rental growth and your expenses are increasing, what can you do? The simple answer is finding new ancillary revenue streams.
This e-book contains 16...


Guides
Automation is key for an efficient AP process
The opportunities to automate AP processes and operate more efficiently are massive. Discover some of those opportunities and several nuggets of wisdom, like:
- Which payment types are most vulnerable to...



Guides
2024 Multifamily Industry Trends to Watch
As a new year begins, tried and true strategies may no longer be relevant, and it remains to be seen how leasing data collected in the wake of the 2020...

Webinars
Resident Experience 101: Boosting Your Competitive Advantage
As rental markets across the country soften, properties like yours are getting creative to differentiate themselves from the competition.
Entrata’s Associate Director of Product Training Wyatt Moore and RVP Vincent...

Guides
5 Steps to Improve Your Reputation
This e-book is packed with proven best practices that get your properties to:
- Show up in Google Local Search more
- Improve reviews from prospects and residents
- Boost your property’s...


Guides
Goodbye, Spreadsheets
How can you make better business decisions and gain an advantage over the competition? Answer: business intelligence and data visualization.
In this free e-book, you’ll discover:
- How you can...


Reports
2023 Entrata Resident Report
In an effort to get a better understanding of the resident experience, including their perspectives on the current marketplace and their place in it, Entrata conducted a survey of 2,000...


Reports
The Total Economic Impact™ of Entrata
How much do property management companies save when they use Entrata's all-in-one platform? Entrata commissioned Forrester Consulting, a leading global market research firm, to examine the potential return on investment...


Guides
Want to Increase Conversions?
Discover how to build an effective digital marketing strategy with tips and tricks like:
- The most important question to ask yourself when creating your digital marketing campaign
- Five must-have characteristics...

Guides
Elevate the Resident Experience
This e-book is jam-packed with principles for creating and sustaining a stellar resident experience, including things like:
- How giving prospects one particular option can help them feel right at...


Guides
Reduce Fraud & Late Payments
Fraud is costly, time-consuming, and too common. In this e-book, you’ll:
- Learn the four types of application fraud and how to avoid them
- Discover an often overlooked step of a...

Guides
Communication Shouldn’t Be So Hard
We surveyed 500 residents across the U.S. and compiled the findings in this free guide. In just five pages, you’ll learn:
- The top five renting frustrations among residents and how...

Webinars
Perspectives on Affordable Housing with Deputy Assistant Secretary Ethan Handelman
Affordable housing has recently become a big topic of conversation in the multifamily world. This Resident Experts episode covers affordable housing and how it differs from rent-controlled properties. They dive...

Guides
Renters Insurance: An Overview
Implementing a renters insurance program usually takes a lot of time, but it’s easier than you might think. In this free guide, you’ll discover:
- What residents really value when...

Guides
How to Choose the Right Software
Learn a simple, 7-step process that can help you pick the best property management software for your business.
In addition, you’ll learn things like:
- How to avoid one potentially costly mistake...

Webinars
AI & Property Management: A Leadership Perspective
As industry leadership seeks to understand how AI will drive innovation, optimize operations, and redefine resident experiences, we’re seeing both excitement and apprehension.
Join Entrata Chief Technology Officer, Jason Taylor,...



Webinars
Viewpoints: Leading Effective Site Teams with Anne-Marie Niklaus & Sarah Greenough
As the industry adjusts to a dynamic multifamily landscape, management strategies are also evolving. Berger President Anne-Marie Niklaus, Princeton Properties EVP & CMO Sarah Greenough, and Entrata CRO Amanda Fumo...






Webinars
Entrata Product Forum: Centralized Leasing
Discover the potential ways centralization can impact your business. This product forum will show you how Entrata developed new and flexible centralized leasing workflows to improve efficiency for your leasing...







Webinars
The Future of the Renter Experience with Kellie Hughes and Jake Jarman
As the housing market and broader economy face a period of dynamic change, multifamily is re-examining its own standard practices and discovering that a one-size-fits-all solution simply doesn't exist. This...

Webinars
Your Best Opportunity to Engage Associates with Jen Piccotti & Kara Rice
Here’s the thing: Multifamily operators are responsible for ensuring their site-level teams have the resources they need to work efficiently.
Join Entrata Industry Principal Virginia Love and Jen Piccotti and...







Webinars
Resident Experience 101: Boosting Your Competitive Advantage
As rental markets across the country soften, properties like yours are getting creative to differentiate themselves from the competition.
Entrata’s Associate Director of Product Training Wyatt Moore and RVP Vincent...






Webinars
Perspectives on Affordable Housing with Deputy Assistant Secretary Ethan Handelman
Affordable housing has recently become a big topic of conversation in the multifamily world. This Resident Experts episode covers affordable housing and how it differs from rent-controlled properties. They dive...

Guides
The Multifamily Guide to Self-Service
Today's renters expect the same ease and convenience from their property management that they find in so many other daily transactions. Easy and accessible self-service tools empower your residents, boosting...

Guides
From Clicks to Keys: Friction-free move-ins and move-outs
If a property has a clunky website or confusing move-in / move-out process, brand reputation suffers. This can lead to lower occupancy, fewer renewals, and bad reviews.
This e-book will walk...

Guides
Automate Your Way to Peak Efficiency
With so many time-saving automations available, property owners and operators need to answer this question: Are you leveraging AI & other technologies to help your business reach its full potential?
This...

Guides
How to Improve Resident Communication with AI
For most property owners and operators, the headline this year is rising operating costs. As inflation, interest rates, labor costs, and property insurance all increase, multifamily executives need to find...

Guides
Lead Management 101
Today’s renters have high expectations. Once they make a purchase or ask a question, they expect an almost immediate response. And the longer you take to respond, the lower your...

Guides
Affordable Housing Best Practices
With a shortage of over 7 million affordable housing units in the United States, we are in the middle of a crisis. To compound the problem, managing properties with HUD,...

Guides
The Paradox of AI
While fraud detection technology is rapidly improving, there’s a stronger tool already available: Artificial Intelligence. But many property owners are hesitant to use AI during the application and approval process...

Guides
The Key to Making Better Business Decisions
Determining demand for your properties is incredibly difficult. So many questions may run through your mind: What will demand look like next year? What markets should I be entering or...

Guides
Generative AI 101
Artificial Intelligence has been used for years in the multifamily industry—think chatbots on leasing websites. And while generative AI's capabilities seem limitless and a bit overwhelming, there are actually a...

Guides
How to Create a Centralization Strategy That Works Best for Your Business
Multifamily companies are implementing centralized leasing, workflows, processes, and communication models to improve both the applicant and resident experience. However the task isn’t easy, and can be complicated by each...

Guides
4 Strategies for Making the Most of Your Property’s Utilities
In this guide, you’ll find a few tactics that can help you experience significant utilities savings. Download a free copy to discover:
- How turning over this one process can allow...

Guides
The Economics of Rent Credit Reporting
In an ever changing rental market, multifamily communities seek innovative ways to stand out. This e-book highlights the impact of reporting on-time rent payments, benefiting both renters and property owners....

Guides
AI & the Multifamily Industry
While AI is still relatively new to our day-to-day processes, its potential impact on the multifamily industry (and beyond) should not be underestimated. Operators are leaning on this technology to...

Guides
16 Ways to Generate Ancillary Revenue
If you aren’t getting extra revenue from rental growth and your expenses are increasing, what can you do? The simple answer is finding new ancillary revenue streams.
This e-book contains 16...

Guides
Automation is key for an efficient AP process
The opportunities to automate AP processes and operate more efficiently are massive. Discover some of those opportunities and several nuggets of wisdom, like:
- Which payment types are most vulnerable to...

Guides
2024 Multifamily Industry Trends to Watch
As a new year begins, tried and true strategies may no longer be relevant, and it remains to be seen how leasing data collected in the wake of the 2020...

Guides
5 Steps to Improve Your Reputation
This e-book is packed with proven best practices that get your properties to:
- Show up in Google Local Search more
- Improve reviews from prospects and residents
- Boost your property’s...

Guides
Goodbye, Spreadsheets
How can you make better business decisions and gain an advantage over the competition? Answer: business intelligence and data visualization.
In this free e-book, you’ll discover:
- How you can...

Guides
Want to Increase Conversions?
Discover how to build an effective digital marketing strategy with tips and tricks like:
- The most important question to ask yourself when creating your digital marketing campaign
- Five must-have characteristics...

Guides
Elevate the Resident Experience
This e-book is jam-packed with principles for creating and sustaining a stellar resident experience, including things like:
- How giving prospects one particular option can help them feel right at...

Guides
Reduce Fraud & Late Payments
Fraud is costly, time-consuming, and too common. In this e-book, you’ll:
- Learn the four types of application fraud and how to avoid them
- Discover an often overlooked step of a...

Guides
Communication Shouldn’t Be So Hard
We surveyed 500 residents across the U.S. and compiled the findings in this free guide. In just five pages, you’ll learn:
- The top five renting frustrations among residents and how...

Guides
Renters Insurance: An Overview
Implementing a renters insurance program usually takes a lot of time, but it’s easier than you might think. In this free guide, you’ll discover:
- What residents really value when...

Guides
How to Choose the Right Software
Learn a simple, 7-step process that can help you pick the best property management software for your business.
In addition, you’ll learn things like:
- How to avoid one potentially costly mistake...

Case Studies
Entrust + Entrata
Discover how Entrust Property Solutions revolutionized property management with Entrata, delivering seamless engagement for prospects and residents.
Founded by industry veterans with a vision for efficiency, Entrust chose Entrata to optimize...

Reports
2024 Report: The New American Dream
In the past, home ownership was considered a primary measure of whether or not someone has achieved the American dream, but that’s no longer the case. A January 2024 survey...

Reports
2023 Entrata Resident Report
In an effort to get a better understanding of the resident experience, including their perspectives on the current marketplace and their place in it, Entrata conducted a survey of 2,000...

Reports
The Total Economic Impact™ of Entrata
How much do property management companies save when they use Entrata's all-in-one platform? Entrata commissioned Forrester Consulting, a leading global market research firm, to examine the potential return on investment...
Courses
Entrata Accounting 101
Entrata Accounting 101 is a targeted course
addressing the practical challenges encountered in property management accounting. This course provides a thorough examination of industry pain points, showcasing Entrata’s solutions for...