Determining demand for your properties is incredibly difficult. So many questions may run through your mind: What will demand look like next year? What markets should I be entering or exiting? How should I spend my marketing dollars to get the best results?

Predictive analytics can provide you with answers to those questions and several others. Explore this guide to predictive analytics to discover:

• What you need to know before getting started with predictive analytics
• The crucial difference between business intelligence and predictive analytics, and why you probably need both
• 8 practical (and powerful) ways predictive analytics helps your business be more efficient