All Star Insights into the Modern Renter

Property owners and operators are embracing AI, offering hospitality-level service, and adopting a holistic approach to the resident experience. But what’s on the horizon? Daryl Smith, CMO at KETTLER, Inc., joins Resident Experts to discuss the future of the resident experience and how owners and operators can adapt to evolving technology and resident expectations.

For many households, rent is the largest recurring monthly expense in their budget. But without rent reporting, even a strong history of on-time payments won't be counted positively toward credit scores. This month, Entrata Industry Principal Virginia Love sits down with Travis Honaker, Product Development Manager of Multifamily Product Development at Fannie Mae, to discuss how their pilot is working to encourage adoption of this reporting and the benefits for operators and their residents.

Multifamily marketing expert Mike Whaling joins Entrata's Virginia Love to discuss how to focus your efforts on what matters most, all while making your marketing spend more efficient. Discover several overlooked efficiencies that can make your marketing more cost-effective.

Multifamily operators are responsible for ensuring their site-level teams have the resources they need to work efficiently. Entrata Industry Principal Virginia Love speaks with Jen Piccotti and Kara Rice from Swift Bunny to discuss about leading strategies and learn why enabling efficiency matters so much in 2024.

Entrata has been hosting conversations with experts in the multifamily space since early 2023. Explore the archives for more Resident Experts episodes at Entrata.com/resources.