Each generation makes its mark and Gen Z is no exception. They are poised to have a huge impact on the way we rent apartments, drive consumer demand, interact with brands, among other things. Satisfacts’ Lia Nichole Smith talks to Entrata’s Virginia Love about how this diverse cohort, composed of those between ages 11 and 26, are challenging expectations. They explore the ways the multifamily industry can prepare to welcome Gen Z to their properties as both residents and team members.

Lia Nichole Smith is SVP of Education & Performance at Satisfacts. She is a trend-spotting thought leader, with advanced theoretical and practical knowledge of solving challenges for student, conventional, affordable, military, and senior communities. Recognized by GlobeStreet as an Influencer in Multifamily, Lia Nichole is an expert in predictive analytics and a highly sought-after international speaker due to her ability to bring together market research, renter trends and effective storytelling. She is a multi-year presenter at premier multifamily industry events such as Apartmentalize, Multifamily Social Media Summit and Multifamily Insiders' Webinar Wednesdays.